Amazon.com, Inc. (Amazon.com), founded on May 28, 1996, sell to consumers through its retail websites. The Company also produce and sell Kindle devices. The Company offers its customers the lowest possible prices through low everyday product pricing and shipping schemes, including membership in Amazon Prime, and to improve its operating efficiencies so that it can continue to lower prices for its customers. Company is renowned for its great customer service. Its CEO is Jeffrey P. Bezos.